Rainbow.ai is a multinational software company, that delivers a tangible business impact with data-driven insights powered by AI to drive revenue growth, increase profitability and improve operational efficiencies for worldwide businesses.

In 2021 Rainbow approached to re-vamp their existing product “R”. The Expectation was to depict the theme and overall User Experience should be streamlined while keeping accessibility at high.

My role as a UX/UI Analyst was to understand the needs from business, user and market points of view and propose a solution.

Key Requirements

Increase Productivity
Increase ROI
Attract More and Better Customers
Boost the Value of a Brand
Streamlined Usability
Reduce Failuear Rate

Solution

Combination of Design Thinking + Hybrid approaches; primarily focused on streamlining the journey that should achieve the targeted goal in minimum downtime, by scheduling Product Owner, User interview, UX Audit (Heuristic evaluation). While following design principles, WCAG compliances, I created a Design System to reduce the repetitive efforts and keep uniformity throughout. All work done using MiRO to create Information Architecture, Figma to create wireframs, clickthrough prototype and Adobe Illustrator for icon creation. In addition proposed various concepts to choose right from.

Benefits

Showcased product professionally and up to the market so on Company's image. Rebranding benefits many ways you get connected with a new audience, stay current, Reflect New Goals, Products, Offers, or Values.